Enhancing your online presence
"In today's digital world, if you use the web, you have an online presence."
Sarah Goodier and Laura Czerniewicz
Goodier, S., Czerniewicz, L. (2012) Academics’ Online Presence: A four-step guide to taking control of your visibility. OpenUCT Initiative. Figure adapted from: ‘Social media? Get serious! Understanding the functional building blocks of social media’, Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre. Business Horizons (2011) 54, 241—251
The purpose of this guide is to provide tools to help you manage your online identity (used interchangeably with online presence) and assist in achieving your objectives for your public life as a scholar, researcher, and professional, in an increasingly networked environment.
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Online identity is a term adapted from the business world and defined by scholars Sarah Goodier and Laura Czerniewicz as ‘the extent to which others can identify you online as a scholar."
We'll use as our reference Goodier and Czerniewicz's, Academics’ Online Presence: A four-step guide to taking control of your visibility.
We'll begin with a self-assessment, that will give you a snapshot of your current digital footprint. We'll think about your objectives for your public online life and also look closely at various building blocks you can employ to heighten and improve your online presence. This process is a good beginning on the path to becoming a ‘networked scholar.’
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Tag cloud from Priem, J., Bar-Ilan, J., Haustein, S. Peters, I., Shema, H., Terliesner, J. (2012). Scholars are quickly moving toward a universe of web-native communication.